a new menswear brand founded by designers hugo sire and yojiro ichikawa in june of 2024. SIRE offers a fresh take on mens staples with a focus on quality and craftsmanship. designed in paris and produced in japan, SIRE blends french elegance with japanese sensibilities.
with stockists in paris and new york, SIRE is quickly gaining international recognition.
hugo sire, a parisian native, and yojiro ichikawa, hailing from tokyo, first crossed paths in 2017 at atelier chardon savard in paris, where they studied the art of mens tailoring.
following their education, they honed their skills in the men’s design studio at hermès. after stints with brands ami paris and peter wu, they founded SIRE, a menswear brand that brings together hugo’s understanding of the parisian market, with yojiro’s insight into textile production and artistry in tokyo.
contact@sire.paris
Paris, France / Tokyo, Japan